TARGET

The PATCH NYC Shop in Boston was one of four independent stores chosen for the second launch of the Shops at Target program.  The PATCH NYC at TARGET collaboration offered Don and John the opportunity to develop a full range of home decor items including lamps, decorative pillows, throws, area rugs, book ends, serving ware and bedding.  For this 50 plus piece collection, John and Don were inspired by woodland animals, deco-period geometric patterns and vintage objects in their personal collection including a primitive Owl shaped inkwell that was incorporated as both a lamp base and book ends.  The PATCH NYC at TARGET collection launched with print ads in Elle Decor and Vogue as well as a television commercial.  The collection was sold in over 1800 Target stores nationwide and online.